JULY/AUGUST 2023 AFTERMARKET 19 her own right she is an international bestselling author of several marketing books and a keynote speaker at many prestigious events.” Welcome return The doctors enjoyed a day which included a welcome return to presenting from DPF Doctor member and founder of the Simply Diag Network Steve Scott. This session was followed by Mike who shared the top five JLM products that topflight technicians are using in the workshop to boost revenues and keep repair and servicing bills lean. “Most of the DPF Doctors use JLM Lubricants’ products, especially the DPF range, so we wanted to highlight the other products that technicians in over 40 countries have on speed dial,” said Mike. “This proved to be a popular session, evidenced by the many questions I was asked about the products and the interest that was shown afterwards.” Standout session One of the standout sessions of the day was ‘The Mechanic’s Mentor’ which featured Dee, who was joined by Jeanette and Alan Landale on stage all being interviewed by Mike. “Dee is Alan and Jeanette’s business mentor, so this was a fascinating session with many doctors keen to find out the secrets of their success which culminated in A&J Fleetcare winning Top Garage 2022,” said Mike. “Dee was also back in the afternoon with a thought-provoking presentation titled ‘Moving from being the Seeker to the Sought after.’ In the current climate with motorists cutting back on vehicle servicing and repairs, Dee’s session was timely, sharing the seven steps the Doctors must take to put them firmly on the track of being in high demand because their credentials and expertise are evident for all to see. Standing out for the right reasons helps any technician become a magnet for work, a key person of influence. As Dee explained, it’s not enough to put a sign outside the workshop in the hope that customers will come flooding in.” Long-term Also speaking at the event was Jeroen Schutz from JLM who talked about European workshop trends and how JLM Lubricants products can help in building a long-term To find out more about A&J Fleetcare, turn to Garage Visit on pages 56-57 revenue stream. “It was fascinating to learn how workshops across Europe are facing the same issues as those in the UK plus it gave Jeroen the opportunity to meet the doctors,” said Mike. “We also had several DPF Doctors taking to the stage, including Barry Lawson of Lawson Autotech and Tim Benson of Oldfields Garage. Barry also spoke at the JLM Lubricants’ conference in Amsterdam, and he is a soughtafter speaker at trade shows too, not to mention a contributor to many professional trade magazines. This time, Barry’s talk was much closer to home, sharing the benefits of the DPF Doctor training portal which is just one of the many benefits of joining Darren’s network.” No DPF Doctor event would be complete without a few words from Darren Darling who set the scene talking about his plans for the network and why the Doctors must bang the drum for their professionalism, knowledge, and expertise. “The atmosphere throughout the day was buzzing,” concluded Mike, “and this enthusiasm continued long into the evening where the questions and comments flowed along with the drinks. Overall, it was a fantastic event, so much so that we are heading back to the drawing board, looking at how we can make next year’s event even better!” www.aftermarketonline.net
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