Commenting on how Tyre Bay Direct looks to help garages that are new to tyre servicing, Leigh Stote, eCommerce Manager at Tyre Bay Direct said: “If you’re considering introducing a tyre service into your garage then you’re likely to have a number of concerns, not least of which will be how to choose the right equipment and how much to spend on it. This is where Tyre Bay Direct can help. “Founded nearly 20 years ago, Tyre Bay Direct is now one of the nation’s leading suppliers of garage equipment and tyre bay consumables. We’ve built a reputation for good quality cost effective, no-frills, yet robust equipment, building relationships with garages across the UK in the process. Tyre Bay Direct is a one-stop shop for everything a garage entering the tyre market may need. From essential consumables like tyre valves and wheel weights to tyre changing machines, wheel balancers and vehicle lifts, we offer budget-friendly, mid-range and premium brands, allowing you to select the most suitable equipment for your requirements and budget.” Right equipment Leigh continued: “Of course, we realise that not everyone is prepared to purchase capital equipment on line, especially when introducing a new service where the equipment involved is new to you. If you’re just starting up, the chances are you’ll be handling relatively low volumes to begin with and, often, the difference between an entrylevel machine and a premium brand is down to the speed you can change a tyre. Very few people go out and buy a Ferrari when they’ve just passed their driving test though. That’s where our more personal, friendly customer service comes to the fore.” Leigh added: “Our dedicated team is always working hard to go above and beyond for our customers. Yes, we want to sell you equipment and consumables but we also want you to come back to us when the time is right to replace, or upgrade your equipment, so our knowledgeable technical team is at the end of the phone to discuss the myriad of options you’ll be faced with. We’re happy to explain the benefits certain machine features provide and to discuss the best options for you, within the budget you have available. We’re also able to offer flexible finance options through third party providers, to help you spread the cost of your investment.” For more information, visit: https://bit.ly/3P43X6D Opportunity Clive Seabrook, CEO at Pro-Align, said “Embracing tyre and wheel servicing opens a valuable income stream and provides an opportunity to tap into a market where seven out of 10 cars suffer from misalignment. But, as with any business expansion, there’s a pivotal decision to make; The right equipment. The good news is, there’s an abundance of support from renowned suppliers, and leading the pack 48 AFTERMARKET OCTOBER 2023 TYRES AND TYRE BAY www.aftermarketonline.net is Pro-Align, with its Hunter premium equipment range. In today's competitive landscape, it's not just about having equipment, it's about having the right equipment. With Hunter's cutting-edge solutions and Pro-Align’s first class service, workshops aren't just offering a standard package, they're able to offer an unparalleled customer experience." “A solution to the age-old problem of vibration issues, the Hunter Road Force Elite is the world’s fastest diagnostic balancer, completing a balance 20% faster than conventional methods. A diagnostic load roller is applied to the wheel, effectively taking it for a road test, helping it solve even the most challenging of wheel vibration problems. However, it's not just about speed; it’s also about precision. With the Road Force Elite, technicians can now provide a ride that’s as smooth as one from a brand-new car, ensuring customer loyalty and repeat business.” Clive added: “To elevate your business operations, consider prioritising the use of a rapid wheel alignment diagnostic tool that can swiftly and efficiently detect alignment issues with minimal labour requirements. Moreover, make it a standard practice to check the alignment of every vehicle that comes into your facility, regardless of the primary reason for their service visit. This proactive approach not only adds value to the customer experience but also unlocks significant additional revenuegenerating opportunities.” Significant consideration Mark Berryman, Managing Director at ISN Garage Assist, said: “Any investment in garage equipment is a significant consideration, particularly if you’re considering offering a new service to your customers. Unless you’re up to date with the latest advances in machine features and technology, it’s unlikely you’ll have all the information you need to make a considered purchase decision. This is Above: Hunter Road Force Elite from Pro-Align DON’T TIRE, DO TYRES! Offering tyre services could enable you to open up a new income stream, and get you into a new segment of the market
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