July/August 2018

JULY/AUGUST 2018 AFTERMARKET 47 Above: The production line at Morris Lubricants www.aftermarketonline.net engine oil technology is very important when it comes to performance, and i’m honoured to trust morris lubricants with mine /morrislubricants| @morrislubricantsuk| /morris-lubricants| www.morrislubricants.co.uk For our latest automotive product range brochure, please call 01743 232 200 GUYMARTIN Morris Lubricants BrandAmbassador of oil ready for use,” says Ibrahim Memis from LIQUI MOLY. “The canisters are stored lying down rather than standing up which means they can be taken out quickly and without the risk of dripping oil. And if some does happen to drip it will land in the galvanized collection tray. The door has built in pockets for storing additional labels, oil guides and other documents.” Ibrahim adds: “The oil cabinet has been a top seller in Germany for years – hundreds of garages choose to buy them year after year. Cabinets are not part of oil and additive specialist LIQUI MOLY's core business but the company has traditionally placed great importance on not just selling their core range but on also stocking items that help their customers to use their products and so to earn money. Package solutions such as the oil cabinet make the working day in garages easier.“ As well as new technology and methods, there are also always new names rising to prominence. Take French oil formulator and distributor Motul, now being distributed in the UK by Automotive Brands. The French company has been around for over 160 years, and is renowned for its breakthrough in 1971 where it produced the first 100% synthetic lubricant, using tech from the aeronautical industry. The tie up came together when Motul was negotiating a 2018 season sponsorship with sister company to Automotive Brands, Power Maxed Racing (PMR), Vauxhall’s team in the British Touring Car Championship (BTCC). During the negotiations, it was clear that Motul was also looking for a company to help distribute their products to the UK aftermarket. Gunter Steven, Head of BU Sales Export for Motul, comments: “To also have the opportunity to work with Automotive Brands to expand our presence in the UK aftermarket sector was an equally exciting opportunity for us both.“