April 2019

APRIL 2019 AFTERMARKET 29 www.aftermarketonline.net happened with Shaftesbury Garage and Brunswick Garage. Networking Business awards are often judged by successful business owners and being shortlisted can give you the opportunity to discuss your business with leaders in the industry. Additionally, awards attract similar businesses and are an excellent opportunity to network and forge new relationships. Increased credibility A business award win, shortlisting or nomination acts as a third-party endorsement for your garage business, increasing your credibility and positioning your business as true professionals within our sector. Winning a business award clearly differentiates you from your competitors, and can provide a real competitive advantage when seeking or retaining customers, or speaking to suppliers. If you’re seeking investment, demonstrating that your received recognition as the best or most promising firm in your field can really help your case. Boost staff morale and attract new talent Awards recognise the hard work and achievements of your employees. As a result, winning an award can help boost staff morale and improve motivation. This is because it acknowledges the contribution of staff towards your business success. Business awards will also help attract and retain new recruits, too. Who doesn’t want to be associated with an award-winning company? Award entries allow you to benchmark yourself against others and truly stand out from the crowd. To gain maximum value, do your research beforehand and choose an award that is most closely aligned with your business and its core values. By carefully selecting the category, you can create a niche to make you stand out from your competitors. Whether it’s your green credentials, the unique services you offer, contribution to the community or training investment, show how you are making a difference and ensure there is something that makes your customers pick you over other businesses in your sector. Participation So if you have entered Top Garage this year, good luck. If not, keep an eye on the competition, and see for yourself the benefits that are reaped by not only the winners, but also those who put themselves forward to take part. Then, next year have a go yourself. There is so much to gain through participation in Top Garage, and you definitely won't regret it. Business training days Business skills are paramount to the success of your garage, so that’s why leading aftersales expert The Garage Inspector (Andy Savva – an experienced award winning former garage owner), has launched his eagerly awaited courses which are unique to the independent garage repair sector. Book today to secure your place. Limited spaces • Book early Please email andy@thegarageinspector.com or visit The Garage Inspector website for booking instructions and full terms & conditions: www. thegarageinspector .com 3rd April Shrewsbury 9th April Oxford 11th April Norwich 14th May York 30th May Newcastle 11th June Glasgow 20th June Bradford 3rd Sept Basingstoke 18th June Chester 2nd July Cardiff Andy provides unique training days for garage businesses covering finance, marketing and customer excellence. These courses have been specifically designed for independent garage owners, managers, technicians and reception staff. Please visit: www.thegarageinspector.com for further information. Financial Understanding For The Garage Business: Marketing Essentials: