April 2019

R otating electrics constantly used to start the car, and keep it running properly. A failure in one of these components will mean your customer will not be going anywhere fast, or anywhere at all in fact. When replacement is required, you need to know you are using the best kit available. Sourcing the best parts for you and your customers is paramount. Commenting on HELLA’s core free-range, Matthew Smart, Product and Brand Manager at HELLA said: “A high level of reliability allied to a long service life, are prerequisites for starter motors and alternators, which is why HELLA is the ideal partner for workshops. To provide added peace-of-mind and as a demonstration of its confidence in the premium quality products it supplies, HELLA offers a three-year warranty on its core-free range of rotating units. “The HELLA core-free programme, which encompasses more than 1,000 references and covers both passenger car and commercial vehicle applications, simplifies life for workshops, as it dispenses with the need for them to return the faulty unit and comes without the complication of a surcharge. As a result, neither party has to deal with a complicated payment process and technicians can fit and relax in the knowledge that the three-year warranty allows workshops to offer their customers a market-leading level of product security. Matthew adds: “By providing core-free units, HELLA enables workshops to offer their customers a reliable ‘fit right first time’ product that minimises the time the vehicle is off the road and simplifies the order process.” Commenting on the Borg & Beck rotation programme, encompassing starters, alternators and alternator free- wheels, First Line’s Global Marketing Director Jon Roughley says: “Under its Borg & Beck brand, First Line Ltd has a comprehensive rotating electrics programme, which contains more than 1,700 starter, alternator and alternator free-wheel pulley references. “Alongside traditional designs, the range also encompasses the latest technology and includes a growing number of water-cooled and Start/Stop starter/alternators to provide motor factors, and their valued workshop customers, with the complete product solution. All are sold on an outright purchase basis, so there is no need for customers to be concerned with returning old core or the prospect of being issued with a surcharge.” On identification, Jon says: “As the correct identification of replacement products remains of paramount concern, First Line Ltd through its WebCat electronic catalogue, provides visitors with 360° images for each reference to ensure an efficient and accurate search, to define the precise part required. All units are shrink wrapped and packaged in heavy-duty boxes, with the alternators’ free- wheel pulleys afforded still further protection. For extra convenience, each unit has a plastic security tag to prevent any erroneous installation. The tag also contains the number for the technical support team which is on hand to assist with any application or technical queries. Jon adds: “All Borg & Beck rotating machines come with a comprehensive two-year warranty. However, in the unlikely event of a warranty claim, Borg & Beck have created a hassle-free online returns portal for a quick and efficient response.” 44 AFTERMARKET APRIL 2019 ROTATING ELECTRICS www.aftermarketonline.net ROUND AND ROUND Where do you turn when starters and alternators have you in a spin?