April 2019

Automechanika Birmingham 2019 is launching its new Big UK Garage Event at this summer’s show, which takes place from 4 to 6 June 2019 at NEC Birmingham. The Big UK Garage Event will feature a series of new initiatives designed to deliver more engagement at the event. These will include exclusive show offers and big giveaways, group registration to enable quick and easy registration for garages and their workforce, and access to meet over 100 leading suppliers such as: Schaeffler, ZF, DENSO, MAHLE Aftermarket, Delphi Technologies, Valeo, Bosch, Hella, Bilstein Group, MANN+HUMMEL, NGK and Yuasa. Garages will also receive free parking, free breakfast on arrival and ‘Happy Hour’, where attendees can have a free drink every lunchtime. Other points of interest this year for garages will also include free training and demos from the industry’s top speakers including Frank Massey, Andy Crook and James Dillon, the Training & Skills Village and the returning Workshop Training Hub and Garage Services Hub. Event Director Jack Halliday said: “The aim of the The Big UK Garage Event is to package all elements of what Automechanika Birmingham has to offer garages, to define the clear benefits of the show and make engagement as simple and effective as possible. Many of the exhibitors are already sharing deals and offers for us to promote to garages which will be found in a dedicated garage guide onsite.” He added: “It is designed to ensure our independent garages get the most from attending and that’s why the event is giving back more than ever before to its visitors in 2019, making this the only UK garage event worth attending.” Registration is now open and you can now book your free ticket here: automechanika- birmingham-2019.reg.buzz Jaguar XE prize won NEWS The Parts Alliance has named the main winner in its ‘The Big Drive’ national promotion. The ‘Luxury Edition’ campaign offered an opportunity to win a Jaguar XE car in either the Portfolio or R-Sport models. The car was won by A&D Motors, a long-standing customer of the Croydon branch of SC Motor Factors. Delighted garage owner Chandrakumar Paramalingam said: “I couldn’t believe it. It was a complete shock but I’m so pleased to have won.” Other prizes include TAG Heuer Formula 1 watches, international holidays and thousands of lifestyle and business rewards. “It’s great to be able to reward loyal customers with these fantastic prizes,” said Simon Moore, Head of Marketing at The Parts Alliance. “‘The Big Drive’ was available right throughout our growing national network of branches and there’s no doubt the fantastic main prize really captured customers’ imagination.” The Parts Alliance is promising more promotions during 2019. 6 AFTERMARKET APRIL 2019 www.aftermarketonline.net ‘The Big UK Garage Event’ launching at Automechanika Ring backs TyreSafe Ring has become a supporter of TyreSafe, the UK’s charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres. As a supporter, Ring will help spread the key messages of TyreSafe’s campaigns and support the charity in its ongoing awareness raising. In the past five years, tyre defects have contributed to over 3,000 road accidents in the UK, resulting in over 5,300 casualties, with an estimated cost to the UK economy of £461million. Each year, there are over 10 million illegal tyres on vehicles in the UK. As well as ensuring safety, motorists with properly maintained tyres can also improve fuel efficiency, helping saving money and cut CO 2 emissions. Henry Bisson, Marketing Manager at Ring, commented: “Tyres are the only point of contact with the road, so it’s vital that motorists understand how to maintain them properly. As such, the work TyreSafe does to raise awareness of the issues and educate drivers is essential and we’re delighted to offer our support to their ongoing campaigns.” TyreSafe was formed in 2006 to reduce the number of tyre- related incidents on Britain’s roads. Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 46%. Stuart Jackson, chairman, TyreSafe, said: “TyreSafe is delighted to welcome Ring, as our supporters’ role is vital in helping to raise awareness of our potentially life-saving message. We’ll be working with them and all our supporters to continue to educate motorists on the importance of tyre safety and how a routine of tyre checks can reduce their risks on the roads, as well as save money and cut CO2 emissions.” For more information please visit www.tyresafe.org