September 2019

SEPTEMBER 2019 AFTERMARKET 17 www.aftermarketonline.net Cross-utilise employees between locations depending on need One manager could be spread over two or three sites Possibility of sharing diagnostic equipment – depending what services you offer at different locations More profit achieved with multiple sites A successful multi-site can attract a larger corporate if exit strategy was the end objective If family are involved could be easier to expand – families tend to form a grounded and loyal foundation. In built support system. It could bring long term stability and trust Cons Increased capital investment: Opening a garage; it is not cheap Location is critical – near transport links its it easy for customers to get to? Finding suitable premises is becoming increasingly difficult What works in one area may not work in another – important to research and understand the customer type and vehicle demographics in that specific location Difficult to manage if you don’t have rigid processes and procedures in place that are clear to all staff members Difficult to manage staffing levels and correct management structure with the right pay incentives Poor customer service from one site can affect another site Managing costs across several locations not easy – strict controls need implemented. Cost can spiral out of control if other sites are not successful With attention divided among other locations, there could be an impact on customer service, a loss of the personal touch, and a greater distance between stakeholders and staff Increasing difficult to attract competent, skilled staff – inherent with our industry Family businesses create a lot of challenges too. Difficulties arise when it comes to succession planning, sibling relationships, promotion and leadership. This can result in dysfunctional behaviour affecting business decisions Desires and ambitions Whichever way you may decide to take your garage – there are pitfalls and benefits in all camps – single site, multi-site and franchise. Ultimately it will come down to the desires and ambitions that you set yourself. Business training days Business skills are paramount to the success of your garage, so that’s why leading aftersales expert The Garage Inspector (Andy Savva – an experienced award winning former garage owner), has launched his eagerly awaited courses which are unique to the independent garage repair sector. Book today to secure your place. Limited spaces • Book early Please email andy@thegarageinspector.com or visit The Garage Inspector website for booking instructions and full terms & conditions: www. thegarageinspector .com 3rd Sept Basingstoke 24th Sept Chester 16th Oct Newcastle 7th Nov Glasgow 8th Oct Crawley Andy provides unique training days for garage businesses covering finance, marketing and customer excellence. These courses have been specifically designed for independent garage owners, managers, technicians and reception staff. Financial Understanding For The Garage Business: 3rd & 4th Dec Dublin TWO DAY COURSE: Financial Understanding & Service Reception Management: Marketing Essentials: