October 2019

Below: Wipers from DENSO W inter is already on its way, which means winter services are also on the horizon. One of the items that will need particular attention as the nights draw in and weather deteriorates are, of course, wiper blades. TRICO is urging workshops to offer customers free wiper blade checks. TRICO Product and Brand Manager Sam Robinson, explained: “We estimate that the general life of a wiper blade is between six and 12 months, so, for workshops, they know this will be, at worst, an annual sell, but why not offer a free check, demonstrating good customer service, which will, most likely, ensure they keep the business now and in the future? “What’s more, with its OE quality, technicians can help restore vehicles to their factory pedigree by fitting TRICO Exact Fit blades. The programme boasts a range of direct fit blades, with almost 150 references providing 99% front and rear wiper coverage.” Rear wipers On the subject of rear wiper blades, Sam says they should be changed just as frequently as the blades at the front-end of the vehicle. That philosophy is not always followed, though: “I’ve spoken to motorists in the past where their rear wiper blades haven’t been changed for five years. Therefore, there is definitely room for some education from both the motorist and technicians’ point of view, with the latter reaping the rewards.” It’s an excellent upsell opportunity. While it ensures drivers have the best visibility possible, according to Sam, rear wiper blade sales account for just 10% of all blade sales: “Workshops should offer a comprehensive service check and choose a brand that offers an extensive wiper programme to cover the needs of the market and seize their opportunity to earn extra revenue.” Sam added: “Rear and front wiper blades should be changed annually. If 50 AFTERMARKET OCTOBER 2019 WIPERS www.aftermarketonline.net SLIDE INTO WINTER WITH WIPERS With wilder weather on the way as we head down towards winter, wipers are going to be top priority. Find out how to make the most of the opportunity