October 2019

The No.1 magazine for automotive information OCTOBER 2019 www. a f t e r m a r k e t o n l i n e . n e t INSIDE Don’t let me be misunderstood P16 A lot of people talk about marketing without really understanding what it is. Andy Savva shows you the reality Frank Massey: Battery banter P26 Batteries are still a mystery to many techs says Frank Massey, so he has some knowledge to impart on the subject Do you profit from diagnostics? P28 Making money from the diagnostic process can be a challenge. John Batten says the key is to get the right approach TOP TECHNICIAN 2020 – ENTERING AND MORE: PAGE 32