AFT_B912

DECEMBER/JANUARY 2020 AFTERMARKET 35 www.aftermarketonline.net & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & #!+ ()*+, )("% *" (%()*+, ** *)(+**% + Y AWA , *"* "'**(" "# " !" !*# ** )*+ For m Em "*% * !" "*!+)) *'' ** "() ore info Call 0800 783 3717 or ail enquiries@kalimex.co.uk These products can also be used as an immediate remedy following a MOT emissions failure - in many cases reducing emissions levels to a pass within hours. We at Kalimex, the UK distributors of JLM products, have the proof if you’re curious.” Rejuvenation According to David Kaiser, Head of Research and Development at LIQUI MOLY, the company’s Diesel Purge additive offers garages an effective chemical tool for high- margin additional sales and long-term customer loyalty: “Loss of power in an engine is a gradual phenomenon. Combustion residues accumulate at the openings of the injectors. As a result, the diesel fuel is no longer atomised as finely. The combustion process becomes less clean, producing even more combustion residue which attaches itself to the nozzle openings – a vicious circle that becomes is reflected in an increasing loss of engine power, higher fuel consumption and deteriorating exhaust gas levels. More often than not, drivers remain unaware of what’s happening because the process is so slow.” David says LIQUI MOLY's Diesel Purge breaks this vicious circle: “Diesel Purge is a highly effective cleaning agent that dissolves incrustations and removes deposits from the nozzle openings. This intense cleaning reverses the process: the fuel is finely atomised again so it can burn cleanly, producing a very limited amount of residue. “This has a definite impact that the average driver will notice right away, especially in vehicles that are old or have a high mileage. The engine runs more smoothly and takes on the fuel more readily. At last it is restored to its original performance and fuel consumption level.” According to David, garages can use Diesel Purge to enhance customer loyalty: “A major impact at low cost to the car owner – this is how you can demonstrate your expertise. At the same time, these products earn good money thanks to the high profit margin on additives. “Diesel Purge by LIQUI MOLY can be used in three ways: directly from the can, via the fuel filter and via the fuel tank. For application directly from the can, disconnect the fuel line, stick the open end into the can of additive and start the engine. The engine then runs on additive alone instead of diesel fuel. This ensures maximum cleaning effect. “It is easier and more elegant via the fuel filter if the latter has to be replaced anyway. Instead of filling the new filter with diesel fuel, simply fill it with Diesel Purge. In this case the engine also runs for a short time on additive alone to remove even the most stubborn deposits. This type of application can also be used as part of a routine tune-up. “The easiest method is via the fuel tank. The content of the can is poured into the tank. Because Diesel Purge is diluted in this case but takes effect over a prolonged period, this method is more suitable for preventing future problems than solving existing ones.” David added: “Once a garage has demonstrated to its customer how well Diesel Purge works, the customer will be more open to the use of additives in general. This opens the door to the lucrative follow-up sales of LIQUI MOLY additives for drivers to use themselves.” www.aftermarketonline.net Additives are an upsell opportunity