April 2020

T etrosyl has teamed up with Ciceley Motorsport, and has unveiled its plans for their 2020 Kwik Fit British Touring Car Championship campaign (BTCC). The lubricant manufacturer’s newly streamlined range is providing the headline name for the team, which is known as Team Carlube Triple R Racing with Cataclean & Mac Tools. Peter Schofield, Tetrosyl Group Chairman, said: “We are all aware of the benefits that the BTCC brings with huge trackside audiences and massive television coverage and fan appeal so it is the perfect shop window for us. I am looking forward to a very successful relationship.” This is the first time that Ciceley has run two cars in the same colours and same banner as they have previously run two separate one-car teams. Adam Morgan and Dan Rowbottom will drive the two cars. Adam Morgan said: “I am feeling very positive about this season. We turned a corner mid-way through 2019 and found a good set up and we are aiming to build on this. Steve Farrell, our race engineer, has had some ideas to improve the cars and some of our processes as a team and so we are in good shape for the season ahead.” Dan Rowbottom added: “I am really keen to get back in the car and get started. It’s also very positive to bring Cataclean back as a headline sponsor and for them to join forces with some of the biggest names in the automotive industry.” Team Principal Russell Morgan commented: “It is really exciting and positive to welcome Tetrosyl on board to promote its Carlube Triple R brand. Having two cars in the same colours is a first for our team and offers not only double exposure for our sponsors but also increases our chances of scoring points in the teams’ championships.” “This is a fantastic opportunity for Cataclean,” said Ross Baigent, the founder of Cataclean Global Ltd. “We gained huge profile from our maiden season in the BTCC last year and now to be a major partner with a two-car team is a perfect marketing opportunity, and to link up with Tetrosyl and Mac Tools offers excellent synergies for us all as businesses.” Chris Chaplin, International and Trade Marketing Director at Tetrosyl said: “Many of our supply and distribution partners will enjoy VIP hospitality, courtesy of Tetrosyl, within the Team Carlube Triple R Racing branded awning connected to the team’s transporter truck at each and every race during the season. The BTCC offers some incredible exposure for the Carlube Triple R brand as well as all the other Tetrosyl products advertised on the car, including the recently launched Car Gods detailing range and of course Quinton Hazell car parts and TJ Filters. Our return to the BTCC signals our full commitment to the Carlube Triple R brand and our intention to continue to fully support our loyal distribution partners.” 22 AFTERMARKET APRIL 2020 BUSINESS www.aftermarketonline.net TETROSYL: BTCC LAUNCH Tetrosyl has joined forces with BTCC team Ciceley Motorsport as headline sponsors