June 2021

A t the end of March, Excel Automotive Group (EAG) celebrated two-years since it was purchased by Tony Bhogal with Adrian Lamb. Since then, the company has arranged distribution deals for TRICO wiper blades, Suplex coil springs, Monroe shock absorbers and coil springs, Champion wiper blades, RYMEC clutches, Celect braking and Brembo braking, as well as its own steering and suspension, wheel bearing and transmission ranges. If that’s not enough, the company also found the time to gain approvals with several UK buying groups, including A1 Motor Stores along with joining the IAAF. All of this with a pandemic to deal with too. Here at Aftermarket, we thought this would be a good time to find out from Tony how it’s all been going. It’s been two years of the new incarnation of EAG? How do you think it’s going? Since taking over the Excel Automotive Group (EAG) business two years ago, Managing Director Adrian Lamb and I have been busy getting the business back onto a solid footing. This has included significant investment in staff, stock and systems. In the first year, we relocated the business to a 30,000sqft warehouse in Leeds and thought this would be sufficient for a few years, but we are already considering additional warehousing due to the significant increase in stock, sales and customers in our second year of trading! We have been continually investing in stock and have added some brilliant brands to our range, which now includes Suplex, Brembo, Monroe, Rymec, Marelli, TRICO and various DR1V brands, in addition to our own EAG branded steering and suspension, wheel bearings, strut top mounts, driveshafts, CV joints, calipers, etc. We are also in detailed discussions with other brands that are keen to work with us and take advantage of our unique distribution solution for suppliers, as we can cover this both locally and nationally. None of this could have been achieved without the fantastic team that we have at EAG. Everyone has a desire to succeed and ensure that we meet or exceed our customers’ expectations, which in itself has sometimes been a challenge as a consequence of our rate of growth. However, we have been fortunate that customers have joined us on our journey and have given us considerable support and encouragement. In the current climate, the whole EAG family should be proud of our achievements and we are looking forward to the future. 20 AFTERMARKET JUNE 2021 BUSINESS www.aftermarketonline.net TWO YEARS AND COUNTING Aftermarket speaks to EAG CEO Tony Bhogal as the new incarnation of the company celebrates its second-year trading Above: Left to right Tony Bhogal and Graham Masheder, General Manger, Suplex Where would you like to see the business in another two years? In the next two years, we will be working to consolidate our position as a key supplier of parts into the automotive aftermarket. Chris Haw joined the business as UK Sales Manager and he is working hard to develop and grow our customer base. Also, Chris Burnside, ex-Livingston Autoparts, has joined us as Operations and IT Director, so we now have a very experienced team in place to continue our ambitious growth plans.