With every opportunity a chance to increase your revenue, why turn wheel and body alignment work away, letting someone else reap the rewards? Absolute Alignment’s Technical Director Chris Dear commented: “Offering wheel alignment services is of utmost importance in the aftermarket motor trade. Proper wheel alignment plays a crucial role in optimising a vehicle’s performance and fuel efficiency, and regularly aligning the wheels ensures that the vehicle drives properly. With the increasing awareness of the benefits of wheel alignment amongst drivers, along with the parlous state of the UK’s roads, the demand for these services continues to grow. As a result, a workshop that makes wheel alignment services available, can attract more customers and increase profitability. “The potential for profit and business growth in offering wheel alignment services is significant. Marketing objectives such as customer retention and increased satisfaction are just the start of it; alignment checks are profitable as a standalone service and provide an opportunity for upselling other maintenance and repair services, further increasing profits.” Chris continued: “Absolute Alignment helps businesses tap into this growing market with its industry leading range of wheel aligners to suit everyone from the one-man band 38 AFTERMARKET DECEMBER/JANUARY 2024 WHEEL AND BODY ALIGNMENT www.aftermarketonline.net to multi-venue chains. While adding wheel alignment services will require an initial investment in equipment and training for mechanics, the potential return is substantial. With as few as one alignment check per day, workshops can get payback on our entry level machines in as little as six months, and that’s without factoring in the profit on the repairs required.” On how alignment has moved with the times, Chris said: “The latest aligners work from a handy tablet and have a very small footprint. Gone are the days of the dedicated wheel alignment bay; The latest equipment can work from any lift in the workshop including two-posts, scissors and ground pits.” He added: “Even the smallest workshop can profit from wheel alignment. We’re there to help with the initial marketing, as we have templated press releases and promotional leaflets to kick start a workshop’s wheel alignment journey.” For more information, visit: www.absolutealignment.co.uk Smart strategy Supertracker Marketing Director Julia Blake said: “Offering wheel alignment services can be a smart strategy to increase revenue for an automotive repair or service business. Properly aligned wheels not only contribute to ALIGNED FOR SUCCESS In an increasingly competitive world, be ready to make the most of the opportunity with wheel and body alignment Above: According to Absolute Alignment, offering wheel alignment can attract more customers and increase profitability for a garage
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