Oils, lubes and additives 42 www.aftermarketonline.net MAY 2025 As this year’s motorsports season gets underway, iconic engine oil Duckhams is celebrating its motorsports legacy. Racing success is at the heart of the 125-year-old brand, which was ‘Born to Race’. Duckhams chief marketing officer Rajat Moitra said the 125th anniversary year proved to be another triumphant season. The iconic brand has a long history dating back to 1899 when Alexander Duckham established his own oil company. His entrepreneurial, pioneering spirit has been at the company’s heart since then. Duckhams was responsible for developing revolutionary new process oils that controlled the build-up of carbon deposits in the 1920s and launched the first synchromesh gear oil in the 1930s. In 1951, Duckhams introduced Europe’s first multigrade oil, an innovation which transformed lubrication technology forever. Today, Duckhams delivers high-performance engine oils formulated to keep engines of all ages moving. Their passenger and commercial vehicle lubricants are available in 27 countries across Europe, the Middle East and Asia. www.duckhams.com Castrol honours workshops as future strategy unveiled at inaugural conference The UK’s bestperforming Castrol Service workshops have been recognised at the first-ever Castrol national conference. The event in Wales featured the inaugural Castrol Service Forever Forward Awards, which highlighted the achievements of independent workshops within the firm’s network, which now includes over 270 businesses based in the UK and Ireland. Eden Tyres and Servicing, which operates 24 workshops throughout the East Midlands, triumphed in the ‘Strong Social Media Award’, recognising the business that uses digital platforms to build a customer following and drive growth. The ‘Building Community Award’, which recognises workshops that run campaigns aimed at building a community of customers, was won by Nottinghambased Lindleys Autocentres. The business sponsors local teams and supports local talent including 10-year-old go-kart racer Luke Milward. R S Autotechnik, a German vehicle specialist based in Gloucestershire, took home the ‘Extra Mile Customer Experience Award’, created to recognise workshops that raise their service levels through the actions of highly trained members of staff. The ‘Castrol Spirit Award’ was won by Sophie Redden at Priorslee Motor Services in Telford. Sophie was nominated for embracing the spirit of the Castrol brand and putting Castrol’s vision and values at the heart of the workshop. Castrol said Redden’s enthusiasm for engine care showed in her commitment to helping others understand the critical role that highquality oils play in vehicle performance, efficiency, and sustainability. Oldfields Garage Services in Leominster were crowned the winners of the headline ‘Garage of the Year Award’. Castrol also used the conference to outline its future strategy and explain latest offers. Delegates were able to join practical sessions covering a range of useful topics including digital marketing, with Maisie Raine from the Race Group and Harry Laflin from Bray Leino debunking myths and showcasing tools available to workshops to help maximise their digital presence. A separate session engaged workshops on how best to manage new revenue streams via car valeting with partner, Autoglym. Key exhibitors included Garage Hive, SAMOA Workshop Equipment. Zoe Rogers, country activation specialist at Castrol, said: “It was particularly enjoyable to recognise those businesses that have gone above and beyond with our inaugural awards.” https://www.castrol.com/ Iconic brand in pole position for new season Oldfields MD Tim Benson receives the Garage of the Year Award
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