Cover story 7 www.aftermarketonline.net MAY 2025 ability to perform under pressure. “Motorsport allows us to demonstrate the quality and reliability of our products on a global stage,” Wowczyna explains. “When a top-tier team chooses NGK or NTK, it reinforces our credibility and expertise in the market.” Expanding offering Over the years, Niterra has expanded its product portfolio well beyond its original spark plug range. Today, the company offers a comprehensive array of ignition parts, oxygen sensors, glow plugs and other engine management components. “I’m particularly proud of how we’ve diversified our product offering,” Wowczyna says. “For a long time, we were primarily focused on spark plugs and glow plugs. But now, we have added a raft of further products including NGK ignition coils, NTK sensors and most recently, EGR valves.” He continues: “The introduction of EGR valves was a significant milestone for the NTK brand. It provided enhanced opportunities for us to demonstrate our capabilities in engine management and it raised awareness of the broader NTK product line. That kind of diversification has been crucial in sustaining our growth.” Heart of the business Niterra’s close relationship with its customers has always been a cornerstone of its success. “Our customer relationships are absolutely pivotal,” says Wowczyna. “We listen to our customers, we value their feedback and we work tirelessly to ensure we meet their needs. That’s been a key part of our DNA for 50 years.” When asked what sets Niterra apart from the competition, Wowczyna points to the company’s people-first approach. “We have a market-leading sales team that’s not only highly skilled but also deeply connected to our customers. They’re more than just salespeople; they’re business consultants who help customers optimise their stock, introduce new products and grow their businesses. That level of personal engagement sets us apart. “Our customer service and technical support teams are critical too. They are the front line and have long served our customers with rapid response and swift resolution of any queries or issues raised. Crucially we have always strived to reinforce relationships by providing additional support to bolster our customers businesses. Whether that be marketing to generate pull through, detailed training provisions or incentive schemes such as the successful Box Clever programme, we are always looking to go the extra mile.” Looking ahead As Niterra celebrates its 50th anniversary, the company is already looking ahead to the next 50 years. While the automotive industry continues to evolve, Niterra remains committed to leading the way with innovation and quality. “The industry is changing rapidly, especially with the shift towards alternatively fuelled vehicles,” says Wowczyna. “We’re actively exploring new technologies, new product lines and even non-automotive sectors to ensure we stay relevant.” However, Niterra’s core mission remains unchanged: to support its customers, provide the highest quality products and uphold its reputation as a trusted partner in the aftermarket. “We’ve never been complacent,” Wowczyna says. “We’re always looking for ways to improve, to innovate and to provide even greater value to our customers. That’s what has kept us strong for 50 years, and it’s what will keep us strong for the next 50.” A thank you to the trade As the company reflects on its halfcentury in business, Wowczyna is quick to acknowledge the vital role played by its customers and partners. “We wouldn’t be here without the support of our motor factors, workshops and garage professionals,” he says. “Their loyalty and trust have been the foundation of our success. We deeply value those relationships and look forward to continuing to grow together.” With its rich history, unwavering commitment to quality and forwardthinking approach, Niterra UK Ltd is not just celebrating 50 years—it’s building on a legacy that will drive the company forward for many decades to come. Marko Wowczyna
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