May 2020

DRIVES & CONTROLS has pulled further ahead of other magazines in the sector in the latest analysis by the independent circulation auditing organisation, ABC. For the first time, ABC has audited Drives & Controls’ digital editions, adding 3,515 copies to the 18,028 printed copies for the month that it audited in 2019, and taking the magazine’s total circulation for that issue to 21,543 . The next-biggest circulation is Eureka , which is the only other magazine in the sector to have its digital circulation audited by ABC. Eureka had a digital circulation of 5,880 copies for the audited issue, but it has cut back on the number of printed copies from 15,009 in 2018 to 12,287 in 2019, giving it a total circulation of 18,167 for that issue. And while all of Drives & Controls ’ digital issues have been requested by subscribers, nearly 1,700 of Eureka ’s digital copies are going to readers who did not request them. Drives & Controls and CDA (Controls, Drives & Automation) are the only magazines in the sector that send every copy to readers who have asked individually to receive them – called “requested (individual)” by ABC. CDA ’s circulation is more than 2,000 behind Drives (and more than 5,500 behind when D&C ’s audited digital circulation is included). Many publishers boost their circulation figures by sending copies of their magazines to people who have not asked to receive them. For some publications in the sector, more than 75% of their copies fall into this category – which ABC classifies as “requested (colleague)” or “non-requested”. Another differentiator between magazines is how recently subscribers have asked to receive their copies. ABC’s audits includes requests that can be up to five years old. The older the request, the more likely a person is to have moved on to another job or company, or even retired. For some magazines, more than 80% of their requests are more than a year old. Around 60% of Drives & Controls ’ requests are less than two years old. “Yet again, I am really pleased with the work our circulation department has put in to maintain the quality of Drives & Controls ’ circulation,” says DFA Media’s sales director, Damien Oxlee. “It is also great to see the inclusion of digital issues alongside print.” “This audit further cements Drives & Controls as the leading magazine for automation, power transmission and motion control,”he adds. You can find more details about audited magazines’ circulation figures by viewing their certificates on ABC’s Web site. www.abc.org.uk May 2020 www.drivesncontrols.com 10 n NEWS Drives & Controls pulls further ahead of its rivals Digital editions olled Non-contr equests Individual r equested Non-r om colle Requests fr agues Drives& Controls Automation CDA DPA Design Solutions Eureka Industrial* Technology 25,000 20,000 15,000 10,000 5,000 0 TWO ALTERNATIVE industry groups that are promoting Single-Pair Ethernet (SPE) technologies, have both added new members. The SPE Industrial Partner Network, whose previous members included Harting, TE Connectivity, Leoni, Murrelektronik, igus and Softing, has added Belden’s Hirschmann brand to its ranks, while the second group – now called the SPE System Alliance – has attracted several newmembers including Sick, Rosenberger and Microchip Technology. The Alliance already counted Phoenix Contact, Weidmüller and Fluke Networks among its supporters. SPE is intended to overcome limitations with existing Ethernet cables and connectors. Using just one pair of conductors, rather than two or four pairs, SPE will support scalable, deterministic data transmission from shopfloor sensors and actuators to the cloud. The two groups are supporting alternative SPE connectors defined in different IEC standards. The Alliance is backing IEC 63171-2 (which defines an IP20 connector) and 63171-5 (which defines IP67 connectors), while the Partner Network is promoting the T1 interface defined in IEC 63171-6. And while the Alliance is interested in SPE applications across a variety of settings including smart buildings and automotive, the Network is focusing on industrial applications. Dr Oliver Kleineberg, global CTO for industrial networking solutions at Belden, the latest member of the SPE Industrial Partner Network, predicts that SPE will be “transformative”for industrial networks. “The technology saves space, weight, overall material costs and – in case of PoDL (power over data line) – eliminates the need to install separate lines for power and data,”he points out. “The entire physical network becomes more pervasive,”Kleineberg adds, “meaning not only cabling and connectors, but also the switch, router, firewall and wireless equipment can be seamlessly interconnected with one single technology for end-to-end connections in demanding industrial environments.” The SPE SystemAlliance says its members are collaborating on the technological challenges facedwhen implementing SPE in IIoT applications.“The focus is not, however, on individual aspects such as connection technology,”it says. “Instead it is on questions and challenges that continue to exist withmanymarket participants in connection with SPE.” https://singlepairethernet.com/en www.single-pair-ethernet.com/en SPE industry groups expand – and one gets a new name Magazine circulations (based on ABC 2019 audit data) * The figures for Industrial Technology are from 2018. The magazine had not produced a 2019 ABC audit by the time this issue went to press.