January/February 2020

HYDRAULICS 24 HYDRAULICS & PNEUMATICS January/February 2020 www.hpmag.co.uk Laying the foundations A joined-up approach to innovation is essential. A dedicated technology and innovation department comprising R&D, innovation strategy, engineered solutions, and product and industry management, will pay dividends. As each area is interlinked – new ideas are generated by innovation strategy, new products require R&D, new applications for existing pumps fall under the remit of engineered solutions, etc – a dedicated innovation department will ensure that the correct resources are available as and when required. After all, where’s the value in a good idea if there isn’t a framework in place to enable development beyond the idea phase? A culture of innovation However, the framework only pays Subtle or disruptive – which tactic is most innovative? It’s common knowledge that to remain successful, a company must innovate. But what does innovation actually mean? Is disrupting the status quo and discovering brand new products or processes the only way to innovate? Or can being innovative mean something subtler; for example, making an already good product even better? Lesley Eaton, marketing executive for progressive cavity (PC) pump specialist Seepex UK, explains why fostering an ongoing supportive climate is more valuable than a single great idea when it comes to encouraging innovation. Seepex UK managing director Peter McGarian (left) collaborates with a colleague, helping to foster a culture of innovation.