September 2020

in Scunthorpe, UK. It was founded in 2016 by James Lloyd-Jones and Paul Challinor, who wanted to build the largest vertical farming facility that they could in order to help overcome some of the operational problems plaguing the industry and bring vertical farming to the mainstream. After visiting several vertical farms in Japan, they decide that the only way to make vertical farming a success is to focus on scale and automation. Jones Food Company focuses on maximizing automation and robotics in their facility to minimize operating costs, with its facility being modeled on a car factory, with the growing process resembling a production line - over the 25-day growing period, plants move from one end of the facility to another. Much of the work is done by machines, helping to reduce labour costs. A robot called Frank Harvesting is carried out by bespoke machines and the heavy lifting is performed by a robot called Frank. This focus on automation means that only six employees are required to operate the Scunthorpe facility. Jones Food Company has partnered with UK online grocery company Ocado, which currently owns about 70% of the business. Through this partnership, Jones Food Company is aiming to set up vertical farms next to Ocado’s grocery depots, meaning that fresh produce could be delivered to shoppers within an hour of being picked. Infarm Infarm is a Berlin-based start-up that sells modular, hydroponic vertical farms for growing leafy greens and herbs in supermarkets, schools, and offices. A single two-square meter unit can grow 8,000 plants in a year, with the company claiming its farms use 95% less water than soil-based farms, take up 99.5% less space, use zero chemical pesticides, need 90% less transportation and use 75% less fertiliser. Infarm has partnered with several major supermarkets across Europe, where it has currently deployed over 500 farms in stores and distribution centres. The company is also beginning to expand in the USA, having recently partnered with Kroger to trial its indoor farms in two QFC stores in Seattle. In the UK, it has partnered with supermarket chain Marks & Spencer, which is trialing in-store urban farming in seven locations in London, growing Italian basil, Greek basil, Bordeaux basil, mint, mountain coriander, thyme and curly parsley. ‘Agriculture-as-a-service’ model The company’s business model is based around an ‘agriculture-as-a-service’ model. The modular farms remain the property of Infarm, which receives income per harvested plant. Infarm then coordinates with clients such as retailers and takes care of the farm including installation, cultivation, harvesting and maintenance. Aside from the regular visits by service personnel to plant new plants, the farms are controlled remotely. This modular, data-driven and distributed approach — a combination of big data, IoT, and cloud analytics — sets Infarm apart from competitors. From a price point, Infarm is attractive for supermarkets, which get a better product at the same price. In addition, the plants, especially herbs, are harvested fresh, preserving color, smell, flavor, and nutrients. www.IDTechEx.com/VertFarm www.IDTechEx.com/Research www.hpmag.co.uk HYDRAULICS & PNEUMATICS September 2020 21