April 2019

V ehicles are becoming increasingly safe thanks to technology, but for garages the price is the need to work to an even more precise standard. Accurate wheel and body alignment is now an absolute necessity so that a host of systems function correctly. Properly marketed, wheel and body alignment can also be a great profit centre too. In addition, it’s not like the roads are perfect either. In fact, there’s no shortage of statistics concerning the poor condition of UK roads. A report published by the Asphalt Industry Alliance (AIA) concludes that more than 40,000 miles of the UK’s roads could become unusable by 2023. The consequences are reported by organisations such as the RAC, which confirmed that breakdowns relating to potholes between April and June last year resulted in almost 4,100 vehicles suffering damaged shock absorbers, broken springs or distorted wheels; a 15% rise from last year's figures and a three year high. Chris Coyle, Sales Director at Sigmavision comments: “The impact on tyres, wheel alignment and suspension is well understood within our industry, but the damage can be less obvious to the vehicle owner and often not acted on, especially if the symptom is just a slight ‘pull’ to one side. Of course, undetected misalignment over time results in uneven tyre wear and, ultimately, the need for premature tyre replacement, and a higher cost of ownership for the vehicle owner.” Swift inspection To make the most of the opportunity, businesses need to start the conversation with the customer: Chris explains: “When a customer arrives on site in their vehicle, a swift inspection of tyres and a conversation with the customer 36 AFTERMARKET APRIL 2019 WHEEL AND BODY ALIGNMENT Above: On the ramp www.aftermarketonline.net ALIGNED WITH TOMORROW Wheel alignment more important than ever – find out how to make the most of the opportunity