April 2019

APRIL 2019 AFTERMARKET 37 For more information, or to book a visit, call 01865 689065 Colour-coded 3D rendering of customer’s tyre, produced by TreadReader ™ surface VY Å\ZO TV\U[LK YHTW Rear Left NSR 80% worn 2.9 mm 3.4 3.7 3.8 TYRE SALES FEELING FLAT? Achieve up to 46% additional tyre sales and increase customer retention with TreadReader ™ 3D tyre measurement TreadReader™ 3D scans reveal any uneven wear due to wheel misalignment or suspension issues, allowing customers to see wear and tear with their own eyes. We produce industry-leading 3D images of tyres, to educate your customers as to the importance of tyre safety and the optimum time to replace tyres. To calculate your potential increased revenue, by helping customers better understand their tyres, visit: treadreader.sigmavision.com can be all it takes to create a tyre or alignment sales opportunity. For many businesses, tyre checks form part of the standard vehicle inspection on every car arriving on site. However, some operators are still missing out on replacement tyre revenues and are unable to convert failed or advisory tyres into replacement tyre sales, or alignment revenue. “Best practice recommends wheel alignment checks every 10,000 miles, subject to driving style and road conditions. However, there are no stated requirements from vehicle manufacturers. As a result, garages stand to gain by putting in place new technology, systems and processes, to educate their customers about importance of tyre maintenance and correct wheel alignment.” Scale of the opportunity Tyre condition trend data from the tyre sales management service TreadManager. provided by Sigmavision, makes interesting reading. Chris Coyle takes us through the numbers: “The data reveals that 10% of all tyres scanned using TreadReader tyre measurement equipment have a tread depth of less than 1.6mm and are therefore illegal. In addition, 22% of tyres are shown to fall into the ‘advisory’ category, with a tread depth of between 1.6mm and 3mm. “TreadReader 3D tyre measurement technology also diagnoses wheel misalignment or incorrect inflation. 12 months of TreadManager data reveals that 29% of tyres present with uneven wear due to incorrect wheel alignment. This data, together with the knowledge that there are over 31 million passenger vehicles on UK roads and 24,496 miles of roads will need repair during 2019, confirms that there is significant requirement for businesses to offer tyre management and wheel alignment services.” Educate “Educating the motorist remains the first step to changing behaviour and boosting sales,” says Chris Coyle. “Industry solutions, such as the TreadReader3D tyre measurement technology from Sigmavision, serve as powerful conversion aids for tyre and alignment sales. “In the case of TreadReader the technology produces colour-coded 3D tyre scans, revealing tread depth and tyre wear in a way that is immediately understood. This makes them compelling for the vehicle owner and valuable to the retailer as a means to build customer trust.” Absolute Alignment’s Bluetooth Pro